we are up2u!

Sustainable and innovative products that enrich your life. MuC My useful Cup®, the unique and foldable drinking cup from Germany. Inspired by origami with patented folding mechanism. Climate- and CO2-neutral produced in Bavaria. For more resource protection, for our environment, for us!


Climate friendly


Fair production


Innovative products

Family Start-up


Unique design


High quality materials

Just as individual as you.

Add colour to your style.

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Hang On & Bag Up

You want to stow your MuC safely? Choose from 2 variants, the Hang On with carabiner and velcro fastener or the Bag Up with press stud.

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MuC Bottle

Never be thirsty on the road again and set a sign for more sustainability! Our MuC Bottle is available in 3 variants. It is the perfect companion for your MuC.

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Ready2go package

Our all-round carefree package consisting of MuC, Hang On or Bag Up as well as MuC Belt in a 3-pack. Always ready to hand and safely stowed away.

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up2u-MuC My-useful-Cup-Trinkbecher-Reisen

Sustainable living doesn't work? Well, at least not like that.

For many decades, the resources of our planet have been wasted as if they were endless. That this is an enormous problem and will make the planet uninhabitable for future generations is already evident today and everywhere. We want to do something about it and for that we need you!

Become part of our vision!

A Cup. Endless moments.

We believe that a simple and clever product will make a difference. A coffee or tea on the go without a bad conscience and full bins. Rethinking turns into action.

Read more about our mission.


A Cup. A project.

Avoiding waste is an important step. At the same time, however, it is also important to remove waste that has already been created from the environment. With 3% of every MuC sold, we therefore support the charitable project of One Earth – One Ocean e.V.

Read more about our heart project.

Known from, among others.


BR 24 Fernsehen

"Hip, environmentally friendly and foldable - a young company from Nuremberg has developed a reusable cup that should make a big difference and is produced in Bavaria."


Women's Health

"Reuse! 2.8 billion disposable cups are wasted in Germany every year, as a chain you could circle the earth 7 times! The foldable cup is drip-proof and fits in any (jacket) pocket."



"The Oeko-Tex certified MuC My useful Cup folds to a third, is recyclable and fits in any bag."


Frankfurter Allgemeine Zeitung

"The triad of high-quality materials, German production and appealing design obviously goes down well with users."


Rund um Nürnberg Podcast

"So the principle is quite simple: when empty, your own cup folds easily to fit in any handbag or trouser pocket. With this, you then go to the coffee stand and have the drink filled into your own cup."

Stay in touch.

Follow us on our mission.