Our mission.

Making small ideas grow into great things.

We believe that only by taking many small steps can we go a long way.
That is why we have made it to our mission to develop innovative and sustainable solutions in order to replace environmentally harmful products. Together we can make a difference!

Martin Gruber & Team.

Rethink - Redo.

Spring 2017. The consequences of climate change had already made their impact felt in unpredictable seasons and constantly new heat records. News pages are flooded with reports about the consequences of environmental pollution and headlines about emissions scandals. Plastic continents floating in the world’s oceans and urban rubbish bins overflowing with disposable cups have become a media monument. Of course, there is a lot of talk and unfortunately too little action.

As environmentally conscious parents, we look with great concern at these dramatically advancing environmental problems. With the belief in a greener future, we are consciously facing a challenge: fewer disposable products, specifically in the booming Coffee2go sector. There have been countless attempts at solutions in the market, but as the waste bins of this world prove, no product has been able to meet the versatile demands of on the go coffee and tea drinkers over the long term.

Rethink – Redo.

Spring 2017. The consequences of climate change had already made their impact felt in unpredictable seasons and constantly new heat records. News pages are flooded with reports about the consequences of environmental pollution and headlines about emissions scandals. Plastic continents floating in the world’s oceans and urban rubbish bins overflowing with disposable cups have become a media monument. Of course, there is a lot of talk and unfortunately too little action.

As environmentally conscious parents, we look with great concern at these dramatically advancing environmental problems. With the belief in a greener future, we are consciously facing a challenge: fewer disposable products, specifically in the booming Coffee2go sector. There have been countless attempts at solutions in the market, but as the waste bins of this world prove, no product has been able to meet the versatile demands of on the go coffee and tea drinkers over the long term.

Giving ideas a chance to grow.

In order for a resource-saving solution to be accepted, it is essential that uncompromising functionality and conscious aesthetics have to go hand in hand. In other words, an elegant drinking cup that meets the requirements of environmental protection, practicality and the aesthetic demands of modern society. Inspired by this vision, we are determined to tackle the seemingly impossible.

With the awareness of having to create functional as well as emotional added value for the successful protection of the environment, we set out in search of companions. Already at our first meeting with Mareike and Oliver from hochE, a spark was immediately ignited. Our idea spoke directly to the hearts of the industrial designers and their team.

It's up to you.

Driven by the mission to make the world a little bit better, we tread some truly unusual paths over a period of months. Experiments in folding techniques, as well as excursions into urban subcultures and the Japanese art of origami, culminate in a variety of prototypes and practical tests. We tried a lot, discarded many a thing and polished the relevant to perfection.

In three years of development work, together with the hochE team, we succeeded in creating a product with all the advantages of a compressible cup – but without its unwanted disadvantages. No leakage, no awkward handling, no accordion look.

Our essence: a foldable cup that embodies flexibility and comfort as well as functionality and elegant design. A daily companion for all connoisseurs of drinking pleasure on the go that combines price-performance, resource conservation, fair production and quality made in Germany. After all the ups and downs, which lie behind us today, we are proud to share our heart project with you. It’s now up to you to make a statement together for a better tomorrow.

Does your company focus on the environment?

Then offer a solution for your employees or customers how to proactively participate in environmental protection.

Contact our sales team

You want to enjoy coffee or tea 2go without a guilty conscience?

Visit our online store or stop by a retailer near you.

Visit our shop here