Privacy policy

The data controller is:

up2u GmbH
90491 Nürnberg
+49 (0) 911 598 40 700

Thank you for your interest in our online store. The protection of your privacy is very important to us. Below we inform you in detail about the handling of your data.


1. Access data and hosting

You can visit our websites without providing any personal information. Each time you access a website, the web server only automatically saves a so-called server log file, which contains, for example, the name of the requested file, your IP address, the date and time of the request, the amount of data transferred and the requesting provider (access data) and documents the request.

This access data is evaluated exclusively for the purpose of ensuring trouble-free operation of the site and improving our offer. In accordance with Art. 6 para. 1 p. 1 lit. f DSGVO, this serves to protect our legitimate interests in the correct presentation of our offer, which outweigh our interests in the context of a balancing of interests. All access data is deleted no later than seven days after the end of your visit to the site.

Hosting services by a third-party provider

As part of processing on our behalf, a third-party provider provides hosting and website presentation services for us. All data collected in the course of using this website or in forms provided for this purpose in the online store as described below are processed on its servers. Processing on other servers only takes place within the framework explained here.

This service provider is located within a country of the European Union or the European Economic Area.

2. Data collection and use for contract processing, contacting

We collect personal data when you provide it to us in the context of your order or when contacting us (e.g. via contact form or e-mail). Mandatory fields are marked as such, because in these cases we need the data to process the contract or to process your contact and you cannot complete the order or send the contact without their information. Which data is collected can be seen from the respective input forms.

We use the data provided by you in accordance with Art. 6 para. 1 p. 1 lit. b DSGVO for contract processing and processing your requests. After complete processing of the contract, your data will be restricted for further processing and deleted after expiry of any retention periods under tax and commercial law, unless you have expressly consented to further use of your data or we reserve the right to use data beyond this, which is permitted by law and about which we inform you in this statement.

3. Data sharing

For the fulfilment of the contract pursuant to Art. 6 para. 1 p. 1 lit. b DSGVO, we pass on your data to the shipping company commissioned with the delivery, insofar as this is necessary for the delivery of ordered goods. Depending on which payment service provider you select in the ordering process, we pass on the payment data collected for this purpose to the credit institution commissioned with the payment and, if applicable, to payment service providers commissioned by us or to the selected payment service. . In some cases, the selected payment service providers also collect this data themselves, insofar as you create an account there. . In this case, you must register with the payment service provider with your access data during the ordering process. In this respect, the privacy policy of the respective payment service provider applies.

We also use an external merchandise management system for order and contract processing. The data transfer and processing that takes place in this respect is based on order processing.

The same applies to the transfer of data to our manufacturers or wholesalers in cases where they take over the shipping for us (drop shipment).

4. Social Media

Use of social plugins from Facebook, Instagram, using the Shariff solution.

Social buttons from social networks are used on our website.

This serves to protect our legitimate interests in an optimal marketing of our offer, which prevail in the context of a balancing of interests, according to Art. 6 para. 1 p. 1 lit. f DSGVO. In order to increase the protection of your data when visiting our website, these buttons are not unrestricted plug-ins, but are only integrated into the page using an HTML link. This integration ensures that when you call up a page of our website that contains such buttons, no connection is yet established with the servers of the provider of the respective social network.

If you click on one of the buttons, a new window of your browser opens and calls up the page of the respective service provider, on which you can (if necessary, after entering your login data) e.g. click the Like or Share button.

For the purpose and scope of the data collection and the further processing and use of the data by the providers on their pages, as well as a contact option and your rights and setting options in this regard to protect your privacy, please refer to the privacy notices of the providers: [https://www] [https://help]

Our online presence on Facebook, Instagram

Our presence on social networks and platforms serves to improve active communication with our customers and interested parties. We provide information there about our products and ongoing special promotions.

When visiting our online presences on social media, your data may be automatically collected and stored for market research and advertising purposes. So-called usage profiles are created from this data using pseudonyms. These can be used, for example, to place advertisements within and outside the platforms that presumably correspond to your interests. Cookies are generally used on your terminal device for this purpose. In these cookies, the visitor behaviour and the interests of the users are stored. This serves according to Art. 6 para. 1 lit. f. DSGVO to protect our legitimate interests in an optimized presentation of our offer and effective communication with customers and interested parties, which prevail in the context of a balancing of interests. If you are asked by the respective social media platform operators for consent (agreement) to the data processing, e.g. by means of a checkbox, the legal basis for the data processing is Art. 6 (1) lit. a DSGVO.

Insofar as the aforementioned social media platforms have their headquarters in the USA, the following applies: The European Commission has issued an adequacy decision for the USA. This goes back to the EU-US Privacy Shield. A current certificate for the respective company can be viewed here [https://www]

For detailed information on the processing and use of data by the providers on their sites, as well as a contact option and your rights and setting options in this regard to protect your privacy, in particular objection options (opt-out), please refer to the privacy notices of the providers linked below. If you still need help in this regard, you can contact us.

Facebook: [https://www]

The data processing takes place on the basis of an agreement between jointly responsible parties pursuant to Art. 26 DSGVO, which you can view here [https://www]

Further information on data processing in the context of visiting a Facebook fan page (information on Insights data) can be found here [https://www]

Instagram: [https://help]

Option to object (opt-out):

Facebook: [https://www””]

Instagram: [https://help]


5. Server log files

The provider of the pages automatically collects and stores information in so-called server log files, which your browser automatically transmits to us. These are:

  • browser type and version
  • operating system used
  • referrer URL
  • host name of the accessing computer
  • time of the server request
  • IP address

EThis data is not merged with other data sources..

The collection of this data is based on Art. 6 para. 1 lit. f DSGVO. The website operator has a legitimate interest in the technically error-free presentation and optimization of its website – for this purpose, the server log files must be collected.


6. Contact options and your rights

As a data subject, you have the following rights:

  • in accordance with Art. 15 DSGVO the right to request information about your personal data processed by us to the extent specified therein;
  • in accordance with Art. 16 DSGVO the right to demand the correction of incorrect or completion of your personal data stored by us without delay;
  • in accordance with Art. 17 DSGVO the right to request the deletion of your personal data stored by us, unless the further processing * for the exercise of the right to freedom of expression and information;
  • to fulfil a legal obligation;
  • for reasons of public interest or
  • is necessary for the assertion, exercise or defence of legal claims;
  • in accordance with Art. 18 DSGVO the right to request the restriction of the processing of your personal data, insofar as * the accuracy of the data is disputed by you;
  • the processing is unlawful, but you object to its erasure;
  • we no longer require the data, but you need it to assert, exercise or defend legal claims, or
  • you have objected to the processing pursuant to Art. 21 DSGVO;
  • in accordance with Art. 20 DSGVO, the right to receive your personal data that you have provided to us in a structured, common and machine-readable format or to request the transfer to another controller;
  • the right to complain to a supervisory authority pursuant to Art. 77 DSGVO. As a rule, you can contact the supervisory authority of your usual place of residence or workplace or our company headquarters.

If you have any questions regarding the collection, processing or use of your personal data, for information, correction, restriction or deletion of data, as well as revocation of consent given or objection to a particular use of data, please contact us directly using the contact details in our imprint.


7. Tracking Opt-out


8. Right of objection

Insofar as we process personal data as explained above in order to protect our legitimate interests which prevail in the context of a balancing of interests, you can object to this processing with effect for the future. If the processing is carried out for direct marketing purposes, you can exercise this right at any time as described above. If the processing is carried out for other purposes, you will only have the right to object if there are grounds arising from your particular situation.

After you have exercised your right to object, we will no longer process your personal data for these purposes unless we can demonstrate compelling legitimate grounds for the processing which override your interests, rights and freedoms, or if the processing is for the purpose of asserting, exercising or defending legal claims .

This does not apply if the processing is for direct marketing purposes. Then we will not further process your personal data for this purpose.